Monday, December 19, 2011

All fashlink'ed Up!


A few weeks ago, I got invited to attend a pretty cool event held at the gorgeous Pavilion in downtown Dubai (I know I'm late but better late then never right?).  The pre-official (huh? Just go with it! hahaha) launch of fashlink, which is an app/site that basically makes every girls dream come true.  How you ask? You can surf through the many local & international designers, put together a lookbook, wishlist & you can even take pictures of pieces from your own wardrobe to create your own clothes archives online.  The last bit is what completely sold the entire fashlink concept to me!  Payal, one of the leading creatives behind the site/app (she also grew up in Bahrain-woohoo), described it perfectly: "Remember that scene from Clueless? Where Cher takes pictures of her stuff to remember what she's got? It's that but in a more modern way".  All you really have to do is take a picture of whatever you have against a white background & send it over to the uber IT-tastic crew at fashlink to get them uploaded into your very own account (you must create a profile etc beforehand so don't forget).  Wanna know another reason why I absolutely LOURVED this site? It offers a platform to new & emerging local talent to display their latest & greatest pieces without having to pay a hefty sum to create their own site/open their own boutique.  They're official launch is early 2012 but do feel free to surf online & download their app on your iPhone/iPad. 

 Payal Patel talking us through the cool options offered on the site/app

 No clue what I was talking about but seemed very important at the time

Maha from the Oversized Shades & Coffee asking most probably about the wardrobe & site connection (she was extremely excited about that concept)

from left to right: Maha, Payal, me, & Naomi (Jr Fashion Editor at Grazia)



xoxo for now ma PFFers,

P.S. Thanks to Ana Zahra for a couple of the images! 
P.P.S. Link(s) of the Day: It's a new year-finally- & we've got many holidays nearly upon us (xmas, NY), birthdays, anniversaries, & basically any other excuse for any girl to ask for a pressie of some sort! Thanks to the lovelies at DailyCandy for feeding into my shopaholicness & creating an even longer lust list for me to deal with! It's a list of gift ideas for basically the person who has everything (well, nearly everything in this case because let's face it I don't have any of those things they've put up on this list!).  My favorite bits are items: 2, 3, 5, 6, 9, 10, 11, 13, 15, 21, 23, 27, 29! What are yours?
P.P.P.S. Song of the Day: By Your Side by Sade (this song made me literally cry at the concert! Cheesy I know but it's such a beautiful song & her voice is just beautiful & after the year that we've had God it speaks volumes to me! I LOURVE YOU SADE! Yes, Bahrainirants at some point told me to zip it cause I was THAT annoying! Hahahaha... She's MAGIC! Yes, it's my new way to describe extremely phenomenal musical talent!)

2 comments:

Maha said...

LOVED THE CONCEPT!!! is this only for peepz in Dxb or people from bahrain can join in the love? :p
xxxx

PrettyFashionForward said...

Hi Maha!
It's a superb concept! People in Bahrain can use it too! It's aimed at the entire GCC & Middle East region! But if you do enquire any problems don't hesitate to contact the Fashlink team I'm sure they'd be more than happy to help answer any of your enquiries!
http://www.fashlink.com/staging/public/index/contact

Hope this helps!

xoxo

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